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Email Marketing and Automation Manager

Department: Marketing
Location: Brookline, MA

Title: Email Marketing and Automation Manager

Reports to: Director of Marketing

Status: Full Time; Exempt

Location: Brookline, MA preferred

Start Date: Immediate 

 

We are seeking an experienced individual with great data and email marketing experience to support our network of donors and educators.  The Email Marketing and Automation Manager will be responsible for developing, strategizing, managing, and executing all email and automation projects.  These include newsletters, event communications, campaign emails and related workflows.  This position works closely with teams across the organization to create automated email campaigns that drive growth  and is responsible for growing and scaling our email development process, email deliverability, and list management.  

 

Who You Are: You are a HubSpot pro.  You are a data driven marketer with experience operating the email channel and creating exceptional user experiences.  You are ready to utilize your creativity, specialized technical skills and cross-functional collaboration to plan, organize and execute digital campaigns that drive awareness, generate new prospects and advance existing opportunities.

Who We Are: We are a collaborative and creative team of marketers, designers, and content creators who are passionate about our mission and bringing our work to Educators around the world. We are flexible in our approach and are appreciative of the various skills and experience that we bring to the larger Marketing and Communications team.  

Responsibilities

  • Use HubSpot to build, deploy and monitor email, engagement programs, nurtures, trigger, and batch campaigns

  • Organize and maintain email timelines across programs

  • Responsible for the day-to-day, hands-on execution of marketing automation--creating and maintaining automated email journeys

  • Understand opt-in/opt-out processes and GDPR compliance

  • Help manage list buys and management for lead generation

  • Manage email deliverability and bounce management, keeping domain clean through coordination with Data Team

  • Build automated emails with a high level of personalization

  • Drive new email experiments forward

  • Provide email best practices, propose test strategies and report on results

  • Share insights across teams to impact email practices by staff using Salesforce and Gmail. 

  • Coordinate with Data and Digital team on campaigns requiring email creation, landing page creation, form creation, list uploads, and data management

  • Maintain a current understanding of marketing automation and HubSpot best practices

Qualifications/Skills

  • HubSpot expert (HubSpot certification a plus)

  • Well versed in marketing automation systems, as well as digital marketing technologies, best practices, and industry trends

  • Experience with responsive mobile email template design and email marketing life cycle campaign design

  • A passion for user experience across marketing campaigns

  • Strong analytical skills with experience in reporting and data analysis

  • Strong organizational skills and ability to meet deadlines in a fast-paced startup environment

  • Have an eye for design with a cursory understanding of  CSS and HTML.

  • Experience with email testing tools such as Litmus or Email on Acid for testing across platforms

  • Experience with Salesforce a plus

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